When someone searches for your type of service via Google, Bing etc. on their computer or phone, it is SEO (search engine optimizaton) that enables the search engines to find your website and serve it up as an option
How is SEO configured?
The majority of the work to configure SEO is done within your website. It never ceases to amaze me how many web design studios igore doing this when building websites.
I don't ignore SEO. In fact I always configure SEO on every website I build as standard., following best practice.
The key SEO Settings
- The key service pages have their own page.
- Meta title and meta descriptions are created for each page, containing relevant keywords for searches.
- A hierarchy of headings within each page with a single H1 tag.
- An alt tags for each image, and the image has been compressed.
- A sitemap.xml file is created.
- The website is registered with Google & Bing for indexing.
- Google Business and Bing Plces for Business profiles are created.